Own inventory and direct SSPs
Access to exclusive placements and verified supply through direct SSP relationships.
Independent mobile DSP
Mobile DSP with Connected TV traffic.
AItera is an independent DSP for mobile app growth: verified in-app inventory, direct SSP relationships and CPA optimization. Extend the same campaign to Smart TVs and connected devices with CTV video — and follow up in-app.
5Bmobile impressions available daily
94%average completion rate for CTV video spots
24hfrom brief to first impression
Platform
Programmatic made simple: verified inventory only.
A platform for buying mobile inventory that combines the flexibility of programmatic with performance optimization technology. We work only with verified white label placements — transparently and with guaranteed traffic quality.
Clean traffic
Every placement is checked before it goes live: minimal fraud and no impact on your app’s organic traffic.
Optimized for CPA
Precise targeting and bidding that lower the cost of acquiring a user.
Real-time reporting
Full transparency in your dashboard, plus a personal manager for setup and day-to-day support.
Ad formats
Two screens. One campaign.
Choose the formats that fit your goal — from an in-app moment to the biggest screen in the home.
Mobile in-appResponse and conversion
- BannerStandard and native placements inside everyday apps.
- VideoFull-screen in-app video, skip and non-skip.
- RewardedOpt-in video for a reward — maximum attention and engagement.
Connected TVReach and attention
- Pre-roll15 or 30 seconds before a film, episode or live stream starts.
- Mid-rollInside long-form content, watched to the end to get back to the story.
- Pause adA full-screen static banner with a QR code when the viewer hits pause.
Connected TV
The big screen, bought like mobile.
Video on Smart TVs, set-top boxes and streaming apps — full screen, sound on, licensed content only and no ad blockers. Precise targeting by region, device, genre and time of day. Then reach the same household again in-app: sequential messaging with up to 3× higher conversion down the funnel.
Plan a CTV campaign94%average completion rate for video spots
98%average viewability across campaigns
100%of impressions reach the viewer — no AdBlock on Smart TV
4.7×brand lift vs standard in-stream digital
12.4M
Smart TV
Samsung Tizen, LG webOS, Hisense, Xiaomi
3.8M
Set-top boxes
Apple TV, Android TV, Yandex TV, MAG
8.2M
VOD and streaming apps
Subscription and AVOD services
5.1M
Operator TV apps
Broadcast channels and catch-up in IPTV
Cases
Results across both screens
E-commerce · Fashion retail
+41% mobile orders in households exposed to the TV campaign
Pre-roll on streaming platforms followed by mobile communication to households with a confirmed contact. Devices matched through an identity graph.
+41%mobile orders vs the control group
4.7×ROAS on the CTV and mobile combination
−28%CAC vs the performance-only channel
Banking · Mobile app
Card activation cost 33% lower with a cross-screen CTV and mobile campaign
Mid-roll to a broad audience, then sequential messaging on mobile to households that watched the spot to the end. Device matching through a partner identity graph.
−33%CPA per activated card
2.8×mobile CTR in households with a CTV contact
71%completion rate for a 30-second spot
Let’s grow your app — on both screens.
Write to us about your app and your goals. We’ll come back with formats, reach and pricing for your brief within one business day.
info@aitera.io We reply on business days